How to Determine SEO Consulting Fee

SEO is the whole of infrastructural and contextual studies created in order to increase the rankings of websites in organic search results.

Seo experts, on the other hand, are the people who do the Google Seo studies of the websites, determine and edit the infrastructure and content requirements, analyze and follow the results and meet the requirements and defects of the site according to their follow-up.

Why Should You Get Professional Seo Consulting Service?

If you do research on studies that can be applied to SEO, you can find many useful articles. However, analyzing and applying these findings correctly are the main points that will lead you to success in seo studies.

Analysis and Reporting

Infrastructural and content deficiencies are determined in coordination with the current position of your site and how much it participates in the competition. In this process, competitor companies are analyzed and the scope of the work to be done on the site is determined. Many tools are used during analysis and reporting. General deficiencies on the site can be roughly identified by means of Google Analytics and Page Speed ​​Insights, also owned by Google. Apart from these, all analyzes are completed by using Ahrefs, SemRush and Seranking software. The purpose of these analyzes is to determine the competition in the keywords and potential keywords and to determine the ownership and potential location of the site and to determine the scope of the procedures to be done accordingly.

In order to explain in a more diverse way how the SEO consultancy fees are determined, it is useful to first explain how the seo expert or seo consultant works. We can analyze the procedures performed in two parts as infrastructural procedures and content procedures.

Infrastructure Operations in Seo Work

It is possible for us to examine whether your site is ideal for seo infrastructure or not under a few main headings.

Being Mobile Compatible

The infrastructure of your website must be designed to be mobile-friendly. Mobile-friendly sites position their elements on the screen based on user simplicity in relation to computer screens and mobile devices. The website or e-commerce site makes it easier to navigate by positioning its elements according to the screen on which it is opened, and the user can view the content without having to enlarge or reduce the pages while visiting the site pages on a mobile device. Today, although a non-mobile-friendly website is not preferred, there is no chance to be successful in seo studies of a site that has been used for a long time and unfortunately, a site that is not mobile-friendly.

Your seo consultant will first determine the cost of rebuilding for a study that will make the site mobile-friendly.

SSL Certificate

Your site must have an ssl certificate for user security. A few years ago, Google started a related algorithm and announced that it would remove websites that do not have an SSL certificate from its index in time. Therefore, if your seo consultant does not have an ssl certificate on your site, he will first make this installation plugin.

Url Structure

The URL structure in the links of the website should be ideal for the structure that Google can read and crawl the page. If old-style structures are used in site urls (such as domainname.com/kategoriid=3pageid=4), this structure should be changed. In Google friend links, the page title should be a link. The url structure should be arranged in lower case, without using Turkish characters and unnecessary punctuation marks. (like domainname.com/seo-fiyatlari-how-determined) If your url structure is old-fashioned, your seo expert will ensure that these links are rearranged according to the correct structure.

Finding Sitemap and Robots Files

Regardless of whether your site is corporate or e-commerce, there must be xml files that show the updates and pages in its content, and additionally transmit the content to Google in an automatic way. If these files are not owned, your seo expert will add these files and create automatic code files that perform the indexing of your site's pages.

Infrastructure, there are many technical procedures. If your SEO specialist is professional and experienced, he will supervise and regulate all these technical procedures and move your infrastructure to a structure that Google can scan and find valuable. Here, the scope of the defects on your site and the procedures to be done will determine the scope of the seo work you need, and these procedures will play an important role in determining the pricing.

Content Operations in Seo Work

After determining the points that have a negative impact on the infrastructure of your site, the contributions that can be applied to your content are identified within the scope of the analysis. Existing content, owned images, usefulness of the product tree can be checked at first in this regard.

Menu Tree Structure

You may have created a complicated tree while trying to present many findings on your site. It is vitally important for your site that the same content is suddenly included in multiple titles with the same texts, some links are incorrectly given while navigating in the menu environment and therefore broken links, and what is more sad is that visitors cannot reach the content they are looking for in coordination with this confusion.

First of all, a correct menu tree should be created according to the services you provide and the data that should be on your site, and the contents should be placed accordingly. Instead of giving the same content in two separate parts with duplicate content, it should be included under a single title and if there is another subject in contact with it, it should be ensured that the content receives a link from this section. We will also revisit the issue of intra-site linking below.

Visual Optimization

Each image on your site should be used in ideal dimensions and should be used as small as possible in size. As small and poor quality images cause a problem in appearance, images that are used too large are also objectionable as they will delay the opening of the site and pages.

In the image optimization procedure, the sizes of all the images identified on your site are evaluated. The size of the images, which are used in very high dimensions, is rearranged according to the area of ​​use. If there is too much visual consumption, elimination should be done. Too many images are inconvenient for both your home page and your inner pages. If you are consuming slides on the home page, it should not be used more than 3-4 images. Unnecessary visual consumption should not be made for the sake of elegance in the home page elements. All these should be arranged according to the structure and requirements of the site, the main goal should be for the visitor to find what he is looking for on the site, to use it simply and to be satisfied.

Just scaling images is not enough either. All images to be added to the site must also be compressed in size after scaling. There are many online photo compression applications for this purpose. Images must be compressed and reloaded via these online programs. This procedure should be applied not only for large images, but also for a 100x100px image. In other words, all images on your site must go through this procedure.

Quality and Original Content

Content matters seo work has a great deal of attention. If your site does not have original and high quality content, the infrastructural studies have almost no effect. In content analysis, first of all, the owned content on your site should be checked. Having a lot of content on your site or having very long articles does not mean that these are useful content. Not a single sentence of your content should be a duplicate. There should be content that is completely original, fully meets the point you want to describe, and satisfies.

Your SEO specialist will work on your content in content studies. Short content should be extended, and if there is unnecessary and duplicate content, it should be removed. In order to add new and original content, the blog title should be opened and original articles should be added. Issues such as the structure and length of these articles will determine the need with the studies created according to the analysis function, and your seo expert will evaluate the content accordingly and add it.

Site Links

We mentioned that the main purpose of your site is to be useful to your visitors. Your site will also have many pages explaining your services and products. If you want your visitors to benefit from these findings, they should be linked to each other with in-site links, in contact with each other. This is also important in the creation of your homepage. There should be links from your home page to the page for the findings that best reflect you. Your SEO specialist will also diagnose the deficiencies in your site in this direction and will make links accordingly.

Backlink Studies

If your site gets links from different sites, it will show that your site is a quality site. Useful and informative content always attracts attention and they get links from different sites in natural ways. In this direction, your seo expert will take care of the quality of your content and will make the necessary records for backlink studies.

Seo Consulting Fee

SEO work requires dedication and professionalism. In general, it is extremely important to follow the work as much as to apply it meticulously. Each site has its own requirements, although some features are common, the labor-time balance of each site is different. A professional seo expert will accurately analyze the site's requirements and clearly determine what to do. Seo pricing is determined when the time period in which these studies will be implemented, the original content and all the procedures to be done are evaluated.

Of course, the knowledge and experience of your seo expert in this regard plays an important role in this whole process. SEO studies produce much more successful results with experience. In this section, the work done by the seo expert and the correct reading of the returned analyzes show his professionalism.